More than just a replacement for the Cressida, the Avalon was Toyota's entry into a new market segment when it debuted in early 1994 for the 1995 model year, after some unveiling on the March 1994 issue of Popular Mechanics magazine. This standard "full-size" sedan included a split bench front seat and room for six. It was aimed at cars like the Ford Crown Victoria, Chevrolet Caprice/Impala, Mercury Grand Marquis, Buick LeSabre and Oldsmobile Eighty Eight.
The 1995 models went on sale in Fall 1994, with no price given until then.
As of October 5, 1994:
- $22,758 (1995 Toyota Avalon XL 4DR Sedan)
- $26,688 (1995 Toyota Avalon XLS 4DR Sedan)
As of April 7, 1995:
- $22,988 (1995 Toyota Avalon XL)
- $26,958 (1995 Toyota Avalon XLS)
As of August 25, 1995:
- $23,418 (1996 Toyota Avalon XL)
- $27,448 (1996 Toyota Avalon XLS)