20 years ago, Toyota introduced an all-new compact SUV called the RAV4. In North America, it first went on sale in late 1995 as a 1996 model. Amazingly, the earliest units were priced at under $20,000, but also unfortunately, sales were not as good as they are today.
Year-to-year changes[edit | edit source]
Retail prices[edit | edit source]
As of January 3, 1996:
- $14,948 (1996 Toyota RAV4 2DR)
- $15,648 (1996 Toyota RAV4 4DR)
- $16,348 (1996 Toyota RAV4 2DR with all-wheel drive)
- $17,048 (1996 Toyota RAV4 4DR with all-wheel drive)